Instagram is a top social media platform for the fashion apparels and brands for the outfit. The time is now to become aware of the power of Instagram if you have the online business for fashion apparels. Surprisingly, Instagram has 400 million users who are using their account worldwide. This means about 20% of the social media users are on Instagram. In fact, 77 million users are from the US only. This translates 27% of the US population. Among them, 49% are female users. And the approximate likes per day are experienced over 3.5 billion.
All this statistics clearly point out to use this platform as a marketing tool for your fashion apparels business. The audience on Instagram is actually engaged in the lifestyle, fashion, snaps and having fun. So, it can be said that if you truly want to get the most of your business, the best choice is to use your Instagram account. Now the question is that how marketing can be done on Instagram that it will totally benefit you. Below are some tips to follow:
Tip #1: Create A Powerful Profile
In the social media world, it is highly essential that your profile is highly optimized. This means, your cover images, description of your brand and avatar needs your great attention. Bio must be enough living that it can tell all about your e-commerce store or your clothing website. For this purpose, use appropriate hashtags, like #yourbrandname and #seasondeals and #offers. This will create engagement of your user in the brand and your user will urge to click on links attached. Have a look at all big brands, and you will realize how Instagram account greatly works for them.
Tip #2: Tell Your Brand Story
Your account must be aligned with the story of your brand. All your posts must communicate your audience about your brand. The accounts showing the latest designer dresses have the best hipster elements and are considered to be great. So, make it sure to create a deep association with your audience with your brand.
Tip #3: Use Hashtags Properly
Not only the fun and witty titles are essential, but the key is to use them with proper hashtags. Luckily, there is no exact number of hashtags fixed in the Instagram, like it is in the Twitter account. But it is necessary not to overuse them. It will only irritate your user. Also, using the same thing over and over again is not beneficial in any way. So, try to use some specific and unique hashtags that are only for your brand. Once, your user will become use-to to that specific hashtags, you will have a created credibility and trust among your audience.
Tip #4: Post your brand photos
Use your brand photos in your posts. But, every brand does this. The thing that can create a difference is the consistency in the images that can be done by using the same filters. Besides this, you can use your own filter for creating uniqueness and transparencies in the images and files uploaded by you. Here the caution is, don’t rely on the filters that are used by everybody. Use your own and in your own way.
Tip #5: Show the product Live to your audience
The recent trend is the video calling that is being used by many of the famous online fashion stores. For this, short clips of your clothing item and GIF are the best recommended to use. Like, collection is the latest collection launched by the designers. So, they used models to portray their apparels. And, hence your brand is considered to be authentic and will create a deep connection between you and your target audience.
Tip #6: Behind The Scenes Updates
For being distinguished and different, you have to do something different. Here, it is suggested to share some behind the scenes updates with your followers. This may include images or videos of your manufacturing process or images of designing of your apparels. The snaps of packaging process and stock can also be added for this purpose. If you want to create a deeper bond, share some personal updates, which may be about your team, business and the working of your staff in the warehouse.
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Tip #7: Help Other Brands Get Exposure
Being helpful always bring fruitful results. Here, it meant to help other brands. No need to be fear. It is not said to expose your competitor directly. Rather, the brands that are working vertically with you can be the best option. Networking experts recommend this to be the best tool. It really works and is obvious. When you will promote their business or mention them in your posts, definitely they will do the same. And, so you both will enjoy an increased networking effect.
Tip #8: Giveaway Contests
Contests are not the new thing on Instagram but is quite a great thing. For example, on a fashion designer dress has a quite low cost for you, but in a contest, it can give you a wide exposure. For this, use gift coupons and cards that are used in your online stores. Hence, with the low cost, you can get the high return on investment. But, the thing to remember is that your content must be related to your brand. Else, no matter you have added fun and interesting elements to it. It will be of no use. Also, remember not to make it so complex that people can even not understand it.
In-Summation:
Marketing on Instagram is quite a different thing, but not the impossible thing. Use some strategies wisely and then implement in your posts to make them successful. Also, remember social media marketing is a long game. And, so you must be patient enough to get the results done and effectively.
So, use these marketing tips today and tie your seat belt for enjoying the success of your online fashion brand.
